Brand Analytics
Portfolio-level performance · All channels · Lassonde Industries
Portfolio Sales
$4,611,625
-16.3% vs prior
Portfolio Spend
$722,191
-26.5% vs prior
Blended ROAS
6.39x
+13.9% vs prior
Total Units
1,256,813
-17.4% vs prior
ROAS vs. Spend Efficiency
X axis = Media Spend · Y axis = ROAS · Bubble size = Sales volume. Brands in the top-left quadrant are most efficient.
Oasis
SunRype Juices
Rougemont
Fruite
Kiju
Allens
Canadian to the Core
Delmonte
Back 2 School
Made in Canada
Brand by Sales Share
Oasis
SunRype Juices
Rougemont
Fruite
Kiju
Allens
Canadian to the Core
Delmonte
ROAS: 2024 vs. 2025
Year-over-year ROAS by brand
- 2024 ROAS
- 2025 ROAS
Brand Share Metrics
Oasis
5.64x ROASSpend Share
26.8%
Sales Share
23.7%
Unit Share
26.4%
SunRype Juices
7.71x ROASSpend Share
16.7%
Sales Share
20.2%
Unit Share
19.2%
Rougemont
11.72x ROASSpend Share
10.1%
Sales Share
18.5%
Unit Share
8.0%
Fruite
4.93x ROASSpend Share
17.4%
Sales Share
13.4%
Unit Share
18.8%
Kiju
5.21x ROASSpend Share
12.4%
Sales Share
10.1%
Unit Share
9.5%
Allens
5.50x ROASSpend Share
5.9%
Sales Share
5.1%
Unit Share
8.0%
Canadian to the Core
9.24x ROASSpend Share
2.1%
Sales Share
3.0%
Unit Share
2.6%
Delmonte
2.57x ROASSpend Share
6.9%
Sales Share
2.8%
Unit Share
2.7%
Back 2 School
13.34x ROASSpend Share
1.0%
Sales Share
2.2%
Unit Share
2.6%
Made in Canada
9.50x ROASSpend Share
0.7%
Sales Share
1.0%
Unit Share
2.2%
2025 Brand Performance
| Brand | Spend | Sales | ROAS | Units | NTB% | Spend % | Sales % | Unit % |
|---|---|---|---|---|---|---|---|---|
OasisSales Leader | $193,414 | $1,091,384 | 5.64x | 331,919 | 30.3% | 26.8% | 23.7% | 26.4% |
SunRype Juices | $120,939 | $932,217 | 7.71x | 241,552 | 29.6% | 16.7% | 20.2% | 19.2% |
Rougemont | $72,918 | $854,674 | 11.72x | 100,255 | 28.6% | 10.1% | 18.5% | 8.0% |
Fruite | $125,322 | $617,435 | 4.93x | 236,150 | 25.9% | 17.4% | 13.4% | 18.8% |
Kiju | $89,305 | $465,637 | 5.21x | 119,659 | 28.8% | 12.4% | 10.1% | 9.5% |
Allens | $42,686 | $234,576 | 5.50x | 100,129 | 25.8% | 5.9% | 5.1% | 8.0% |
Canadian to the Core | $15,000 | $138,664 | 9.24x | 33,173 | 37.8% | 2.1% | 3.0% | 2.6% |
Delmonte | $50,019 | $128,723 | 2.57x | 33,772 | 48.6% | 6.9% | 2.8% | 2.7% |
Back 2 SchoolEfficiency Leader | $7,492 | $99,921 | 13.34x | 33,083 | 42.6% | 1.0% | 2.2% | 2.6% |
Made in Canada | $5,096 | $48,395 | 9.50x | 27,121 | 45.1% | 0.7% | 1.0% | 2.2% |
| Grand Total | $722,191 | $4,611,625 | 6.39x | 1,256,813 | 100% | 100% | 100% | — |
Data through Dec 31, 2025·Updated monthly