Brand Scorecard
Deep-dive performance for a single brand across all channels
OA
Oasis
Portfolio ROAS benchmark: 6.39x
Below benchmark
Sales
$1,091,384
-40.5% YoY
Spend
$193,414
-13.9% YoY
ROAS
5.64x
-30.9% YoY
Units
331,919
-40.3% YoY
Oasis delivered 5.64x ROAS on $193,414 spend — tracking below the portfolio average of 6.39x.
Oasis ROAS declined 30.9% year-over-year to 5.64x. Review targeting and bid strategy to recover efficiency.
Oasis — Sales & Spend Trend (All Time)
Platform Breakdown
| Platform | Sales | Spend | ROAS |
|---|---|---|---|
Instacart Canada | $730,816 | $151,713 | 4.82x |
Walmart Connect | $314,121 | $28,378 | 11.07x |
MediaAisle | $46,448 | $13,322 | 3.49x |
Seasonal Index — Last 12 Months
100 = monthly average. Above 100 = above-average month.
New-to-Brand (NTB) Performance
NTB Sales
$330,767
NTB Rate
0.3%
NTB vs Portfolio
Low