Platform Efficiency
ROAS ranking, budget allocation signals, and efficiency scatter
ROAS Ranking — By Platform
| Rank | Platform | Sales | Spend | ROAS | Spend Share | Signal |
|---|---|---|---|---|---|---|
| 1 | Walmart Connect | $1,287,772 | $127,469 | 10.10x | 17.7% | Under-invested |
| 2 | Instacart Canada | $3,145,668 | $536,870 | 5.86x | 74.3% | Monitor |
| 3 | Voilà | $11,847 | $2,269 | 5.22x | 0.3% | Monitor |
| 4 | MediaAisle | $166,338 | $55,583 | 2.99x | 7.7% | Monitor |
Budget Allocation Signals
Walmart Connect: Increase budget — high ROAS with low spend share (10.10x ROAS, 17.7% spend share)
Instacart Canada: Review targeting — ROAS below portfolio average (5.86x ROAS, 74.3% spend share)
Voilà: Review targeting — ROAS below portfolio average (5.22x ROAS, 0.3% spend share)
MediaAisle: Review targeting — ROAS below portfolio average (2.99x ROAS, 7.7% spend share)
ROAS Trend — Top 3 Platforms (Last 12 Months)
Efficiency Scatter — Spend Share vs ROAS
Bubble size = Sales volume. Upper-left quadrant = high efficiency, low investment (opportunity).
Executive Summary
Portfolio delivered $4,611,625 in sales on $722,191 spend at 6.39x ROAS for the selected period. Walmart Connect led efficiency at 10.10x ROAS — 58% above the portfolio average. MediaAisle tracked lowest at 2.99x ROAS and warrants budget review.