Monthly Executive Summary
One-page portfolio brief with auto-generated narrative and PDF export
December 2025Lassonde Industries · All Channels · All Brands
vs November 2025
Sales
$338,280
+5.5% MoM
Spend
$84,632
+40.7% MoM
ROAS
4.00x
-25.0% MoM
Units
83,764
+1.9% MoM
Top Brand — ROAS
MA
Made in Canada
10.08x ROAS · $3,140 sales
Top Platform — ROAS
VO
Voilà
5.54x ROAS · $8,230 sales
Executive Narrative
December 2025 Performance Summary The portfolio generated $338,280 in sales on $84,632 spend, delivering a portfolio ROAS of 4.00x. Sales grew 5.5% month-over-month, while spend increased 40.7%. Made in Canada led the portfolio at 10.08x ROAS, contributing $3,140 in sales. Voilà was the most efficient channel at 5.54x ROAS. New-to-Brand sales represented 0.3% of total sales ($98,798), indicating limited new customer acquisition. Portfolio ROAS declined 25.0% versus the prior month — warranting a review of underperforming placements.
Brand ROAS — December 2025
Platform Performance — December 2025
| Platform | Sales | Spend | ROAS | Units | NTB |
|---|---|---|---|---|---|
Voilà | $8,230 | $1,485 | 5.54x | 1,982 | — |
Instacart Canada | $258,744 | $63,291 | 4.09x | 59,139 | — |
Walmart Connect | $54,627 | $13,580 | 4.02x | 17,506 | — |
MediaAisle | $16,679 | $6,275 | 2.66x | 5,137 | — |
New-to-Brand Summary
NTB Sales
$98,798
NTB Rate
0.3%
Acquisition Signal
Low