Notes & Report Delivery

Use the left sidebar to navigate between sections. Each channel (Instacart, Walmart Connect, MediaAisle, Voilà) has its own dedicated page with YTD, current month, annual summary, and lifetime views. The Brand Analytics page shows portfolio-level performance including the ROAS vs. Spend efficiency chart.

Data is segmented by month. Use the view mode selector at the top of each page to switch between YTD, Current Month, 2025 Summary, 2024 Summary, and Lifetime views. The Home page always shows the current reporting period.

ROAS (Return on Ad Spend) is calculated as Sales ÷ Spend. A ROAS of 5.0x means every $1 spent generated $5 in attributed sales. Benchmarks vary by platform: Instacart typically targets 4–6x, Walmart Connect 3–5x, MediaAisle 5–8x.

This report consolidates data from Instacart Canada, Walmart Connect Canada, MediaAisle Canada, and Voilà (IGA). Data is updated monthly. Each platform uses its own attribution methodology — cross-platform comparisons should account for these differences.

The Trend Intelligence section surfaces signals relevant to Lassonde's portfolio using retail media search data, basket analysis, and social listening. Viral scores range from 0–100. Signals above 60 warrant immediate budget consideration.