Campaign Comparison
Side-by-side brand performance analysis
vs
OA
OasisSales
Winner$1,091,384
Spend
$193,414
ROAS
5.64x
Units
Winner331,919
NTB Rate
Winner0.3%
SU
SunRype JuicesSales
$932,217
Spend
Winner$120,939
ROAS
Winner7.71x
Units
241,552
NTB Rate
0.3%
SunRype Juices leads on efficiency at 7.71x ROAS, while Oasis drives higher sales volume at $1,091,384. This split suggests different roles in the portfolio — SunRype Juices is a high-efficiency brand, Oasis is a volume driver.
Sales Trend — Last 12 Months
Performance Profile
ROAS by Platform
Delta Analysis — Oasis vs SunRype Juices
| Metric | Oasis | SunRype Juices | Delta | Winner |
|---|---|---|---|---|
| Sales | $1,091,384 | $932,217 | +$159,167 | Oasis |
| Spend | $193,414 | $120,939 | +$72,474 | SunRype Juices |
| ROAS | 5.64x | 7.71x | -2.07x | SunRype Juices |
| Units | 331,919 | 241,552 | +90,367 | Oasis |
| NTB Rate | 0.3% | 0.3% | +0.0pp | Oasis |
Comparison Summary
SunRype Juices leads on efficiency at 7.71x ROAS, while Oasis drives higher sales volume at $1,091,384. This split suggests different roles in the portfolio — SunRype Juices is a high-efficiency brand, Oasis is a volume driver.